Common press release mistakes most small business owners make
Released on: August 23, 2008, 12:09 pm
Press Release Author: Shannon Cherry, APR, MA
Industry: Marketing
Press Release Summary: Publicity and marketing expert reveals news release writing tips this month!
Press Release Body: Albany, NY -- August 21, 2008 -- Publicity and marketing expert Shannon Cherry, APR, MA has just released her most recent article in a series of free articles on her Web site. The article, Mistakes That Hurt Your Chance for Media Coverage, is available for immediate viewing and audio download at href=\"http://www.thepowerpublicist.com\">http://www.thepowerpublicist.com.
This month, the publicity and promotions strategist outlines the most common mistakes small business owners and entrepreneurs make when writing their own news releases. By applying the information in the article, business owners can more clearly define their own successful marketing strategies and start reaping the rewards, mainly more leads, customers, sales and money.
"As a former journalist, I saw these blatant errors all the time - and often that meant the release went directly into the trash," says Cherry. "But the good news is these mistakes are easy to fix, if you know what to look for."